Welcome to our Get More Local Business Leads Series
Our Focus is on Google My Business
We have added three more videosGoogle Loves Google!
They will do everything they can to keep you on Google. That way they may collect some ad revenue.
Once you understand this you begin to appreciate the importance of anything Google. Like YouTube and Google My Business to name a few Google properties.
So Why Does This Matter?
Google accounts for over 90% of all search engine traffic! So in reality get it right with Google and you will get a lot of phone calls and website traffic.
What is the Google My Business Three Pack?
These are the THREE FREE business listings just under the Google Map. These GMB listings will always appear above any website listing!
These three listing get over 65% of ALL phone calls from any Google Search.
What is the objective of this free course?
Many businesses do not realise that their GMB listing is available to be claimed. Google has created millions of listing automatically and is just waiting for you to claim it!
Our aim is to give you some insights into how online search has changed and help you to claim and optimise your GMB listing to get more phone calls and enquiries.
Want to get your business in the Google My Business Three Pack?
Just watch the videos and download our free Google My Business Guide. Watching the videos and using the Google My Business Guide will put you a head of 90% of your competition.
How to Get Some Google Love!
My name is Michael and I run a marketing agency in Auckland helping local business
Thanks to the collaboration with Storm Kimonos, I am pleased to share information and knowledge gained since 1996 as an online marketer. This has helped myself and my clients sell millions of dollars of products and services online.
If you missed last week you can read a little about me here.
In our last email we discussed how we have seen a lot of things come and go, but the thing that has stayed constant over the last two decades is the power of Google to help drive phone calls and web traffic for local business.
Over the last year Google has poured a huge amount of resources into updating and enhancing Google My Business. If you have not claimed your listing, go here and do
that now. https://support.google.com/business/answer/2911778/
Then use our free Google My Business Guide to help enhance your listing and get some Google love!
Last week we discussed a few things that Google wants to see. Here is that summary.
1. Ensure your website is mobile optimised and loads fast
2. Setup a YouTube channel
3. Upload videos regularly
4. Claim and Optimise your Google My Business (GMB) listing
5. Encourage and respond to GMB reviews
6. Post regular photos, videos and other content to your GMB
One thing my colleagues and I all agree on is that Google My Business (GMB) is the most under-rated free marketing tool online today. So if you have not already, claim your GMB listing and start adding your business details.
Most of us use Wordpress as our website platform. Unfortunately Wordpress is not ideal when it comes to fast load times, which is a major ranking factor in Google. (think user experience on mobile) You can test the load time of your website here. If slow, there are inexpensive methods to speed up your site and ensure your visitors do not leave due to slow load times.
Sites like "Wordpress for the Beginner" may also help you optimise your site.
You may also find this article helpful. It takes a look at reasons small business websites do not rank. Some of the findings may surprise you.
Next week we will look at the role YouTube plays and it's importance for search engine rankings and add three more videos to our Google My Business series.
Speak again soon.
All the best
Michael
PS If you missed last week be sure to find out what Google wants! Download your free report here.
I would appreciate you keeping the information on that confidential
PPS. Scroll to the foot of the page to view three more videos in our Google My Business series.
Step by step instructions on how to claim and optimise your Google My Business listing to get more calls and enquiries. Click here to get your Free Guide
Find out what Google wants! Michael shares some more insights and strategies. Click here.
Scroll down to watch our Google My Business training video series below.
Introduction
Course Outline
This video course comprises 15 videos and is designed to help you claim and optimise your Google My Business listing. This video series was produced in 2019. More detailed instructions are included in our Google My Business Guide.
Getting Started
Creating and claiming your GMB account
In this video we show you how to claim and start optimising your GMB listing. You can find more detailed instructions in the Google My Business Guide.
Updates you should know
Google My Business updates you want to know
Google My Business updates every business owner should know. Be aware that some functionality on GMB is limited right now due to Covid. You can find out more here.
Use GMB for Effective Marketing
How Small Businesses can use GMB for effective marketing
One of the nice things about Google My Business is the huge amount of information the insights page of your dashboard contains. Things like the number of phone calls and map views your listing received. Check out your insights page in you GMB dashbaord.
Great Google My Business Posts
How to create effective Google My Business Posts
Posting content is one of the key ways for Google to take notice of your GMB listing. Try posting a photo, video, special offer or staff information. Google likes it all. The key is to aim for regular content updates each week.
Google My Business Categories
What categories mean
Categories help your customers find you. We suggest no more than 5-6 categories. Your primary category is the most important.
Watch out for the next Storm email..
We will release three more videos and share some more marketing tips and strategies
Next weeks videos ....
- How GMB Insights page can help you.
- How to optimise your Google My Business Posts
- A look at Google My Business free web site builder
