My name is Michael and I run a marketing agency in Auckland helping local business .

Last week I introduced myself.  If you missed that here it is below.

Thanks to the collaboration with Findus NZ, I am pleased to share information and knowledge gained since 1996 as an online marketer. This has helped myself and my clients sell millions of dollars of products and services online.

You may be wondering why you should listen to me?

Well I started before Google even existed (as did a number of my colleagues). So we have seen a lot of things come and go, but the thing that has stayed constant over the last two decades is the power of Google to help drive phone calls and web traffic for local business. Over the years I have personally invested hundreds of thousands of dollars in marketing my businesses online. A lot was a waste of time and money - but learnt plenty!

As a marketing group my colleagues and I have run thousands of campaigns across a wide range of businesses and have invested millions in ad spend. So we have some idea what works and what doesn't.

One thing my colleagues and I all agree on is that Google My Business is the most under-rated free marketing tool online today. Not only does your Google My Business (GMB) listing appear above the fold in any search, your GMB listing has the potential to appear on page 1 above all other website listings. The THREE PACK as it is called drives phone calls and leads. In fact around 65% of all search traffic will go here and make a call or ask for directions.

Just to let you know that I do not work with many clients. I am privileged to work with the folks at Findus NZ and thanks to them, be able to share with you some tips and strategies gained over the last 20+ years. This information is very valuable, I usually charge for it or only share this stuff with the few clients I work with. But thanks to Findus NZ you get free access, as they have covered the cost.

Right now every business owner though-out the globe is having a tough time. This information is one way we can help you get your business prepared for the next phase, when businesses are starting to open again. Now is an ideal time to prepare yourself.

Over this series I will do my best to share with you EVERYTHING I can to help you get more phone calls and traffic from your online marketing efforts.

The NDA's I have signed and the fact that I do not want to be inundated with calls requesting help, are some of the main reasons I prefer to remain somewhat anonymous. I hope that is OK. That way I can spill the beans and tell you a few things that some of my colleagues may not want me to share!

Speak again soon.

All the best

Michael